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This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.
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About the Author:
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
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- PublisherSouth-Western College Pub
- Publication date2000
- ISBN 10 0324043767
- ISBN 13 9780324043761
- BindingPaperback
- Edition number2
- Number of pages579
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Essentials of Marketing, 2nd
Published by
South-Western, Mason, OH
(2000)
ISBN 10: 0324043767
ISBN 13: 9780324043761
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Softcover
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Book Description Softcover. Condition: New. 2nd Edition. Very light shelf wear, otherwise New, never opened. Includes Infortac. Very nice and clean. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324043767. ISBN/EAN: 9780324043761. Pictures of this item not already displayed here available upon request. Inventory No: ABE324957662. Seller Inventory # ABE324957662
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Stock Image
Essentials of Marketing, 2nd
Published by
South-Western, Mason, OH
(2000)
ISBN 10: 0324043767
ISBN 13: 9780324043761
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: New. 2nd Edition. Still in shrink wrap plastic wrapper, never opened. Includes Infortac. Very nice and clean. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0324043767. ISBN/EAN: 9780324043761. Pictures of this item not already displayed here available upon request. Inventory No: 1561001259. Seller Inventory # 1561001259
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