Items related to Marketing (with InfoTrac) (Available Titles CengageNOW)
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
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About the Author:
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2005
- ISBN 10 032422155X
- ISBN 13 9780324221558
- BindingHardcover
- Number of pages768
- Rating
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Marketing (with InfoTrac) (Available Titles CengageNOW)
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South-Western College Pub
(2005)
ISBN 10: 032422155X
ISBN 13: 9780324221558
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Marketing
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ISBN 10: 032422155X
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Eighth ] Publisher: South-Western College Pub Pub Date: 1/5/2005 Binding: Hardcover Pages: 768 Eighth edition. Seller Inventory # 6329035
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Marketing (with Infotrac) [With Infotrac]
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South Western Educational Publishing
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.9. Seller Inventory # G032422155XI3N00
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Marketing (with InfoTrac) (Available Titles CengageNOW)
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South-Western College Pub
(2005)
ISBN 10: 032422155X
ISBN 13: 9780324221558
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Book Description Condition: Good. Good condition. With InfoTrac. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # B20B-03421
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Marketing (with InfoTrac) (Available Titles CengageNOW)
Published by
South-Western College Pub
(2005)
ISBN 10: 032422155X
ISBN 13: 9780324221558
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Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-032422155x-G
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Marketing (with InfoTrac) (Available Titles CengageNOW)
Published by
South-Western College Pub
(2005)
ISBN 10: 032422155X
ISBN 13: 9780324221558
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Hardcover
Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-032422155X-G
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Marketing (with InfoTrac) (Available Titles CengageNOW)
Published by
South-Western College Pub
(2005)
ISBN 10: 032422155X
ISBN 13: 9780324221558
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Hardcover
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Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA787032422155X6
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