Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine - Hardcover

These are the best of times to pursue your entrepreneurial dreams! Opportunities abound. Trump University Entrepreneurship 101, Second Edition guides you through the process step-by step, showing you how to unleash your entrepreneurial power, to overcome obstacles... and to flourish. It shows you how to identify and analyze business opportunities, select the most attractive one, and grow your business profitably.

Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. In this unbeatable business resource, he shares his lifetime of wisdom in a single volume that covers all the bases. This expanded Second Edition of Trump University Entrepreneurship 101 includes several pertinent new topics: Web 2.0, cloud computing, technopreneurship, and opportunity recognition in turbulent economic times.

Gordon de-mystifies the entrepreneurial process using the concept of the Money Machine. You feed the entrepreneurial opportunity into the top of the machine; you devise and implement an astute business design to maximize customer value; and out comes enthusiastic customers and money. The greater the value you add, the greater will be your profits. Are you ready to build your own Money Machine? Success goes to the bold!

This book is a must for anyone who dreams of founding, growing, and owning their own business. It also teaches you how to mobilize resources, develop an astute, sustainable strategy, write a brief and effective business plan, raise money, negotiate with investors, launch your business, and monitor financial progress.

Ideal as a stand-alone guidebook, this Second Edition of Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine delivers unique value for readers at all levels: high school, college, MBA, DBA students; current entrepreneurs; corporate executives; and anyone whose entrepreneurial spirit is ready to soar.

TRUMP UNIVERSITY

ENTREPRENEURSHIP 101

Second Edition

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring first chapter by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide realworld business advice based on the one thing you can't get in any business school—experience.

In Trump University Entrepreneurship 101, Second Edition, you'll learn how to:

• Build your own Money Machine!
• Start a successful business no matter what the economy is doing
• Unleash your entrepreneurial power
• Use social networking and cloud computing to build your business
• Create a simple (and successful) business plan
• Master the art of negotiation
• Concentrate on the customer
• Launch your new venture!