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Recounts the flops, failures, and mistakes of big business, including the Ford Edsel, the record company that turned down the Beatles, and the dog food company's president who had to eat the product
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- PublisherPocket
- Publication date1988
- ISBN 10 0671637339
- ISBN 13 9780671637330
- BindingPaperback
- Edition number1
- Number of pages210
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