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Analyzes the manifold difficulties faced by Western companies such as American Motors trying to do business in a newly opened China
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From Library Journal:
Los Angeles Times reporter Mann finished this book after the June 1989 student revolts, and his tone reflects the more sober, less eager approach Americans are taking toward China and business in China these days. Here, Mann has skillfully woven together the story of the venture to produce the American Motor Company (AMC) Jeep in China, a project greeted with enthusiasm but one that, as Mann shows, turned out to be plagued by difficulties, mostly because of culture clash. Mann provides more details about Sino-American business than in Graeme Browning's If Everyone Bought One Shoe: American Capitalism in Communist China ( LJ 6/1/89). Readers who are willing to accept some painful self-examination about the way Americans have been doing business in China will find this a fascinating book.
-David D. Buck, Univ. of Wisconsin-Milwaukee
Copyright 1989 Reed Business Information, Inc.
From Publishers Weekly:
-David D. Buck, Univ. of Wisconsin-Milwaukee
Copyright 1989 Reed Business Information, Inc.
In 1979, American Motors began a joint venture with Beijing Auto Works to manufacture jeeps in China, soon discovering that West and East had different, irreconcilable goals. PW called this an "informative, well-researched account."
Copyright 1990 Reed Business Information, Inc.
Copyright 1990 Reed Business Information, Inc.
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- PublisherTouchstone Books
- Publication date1990
- ISBN 10 0671725041
- ISBN 13 9780671725044
- BindingPaperback
- Number of pages366
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Beijing Jeep: The Short, Unhappy Romance of American Business in China Mann, Jim
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