The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain's undoubted winner, Tesco, who is dominant in its home market and increasingly successful in international markets such as the USA, and Asda, owned by Wal-Mart, the biggest retailer in the world.
The book examines the main players in the ever-changing European market and the Wal-Mart dominated USA market. The authors identify the key factors behind success so far and the qualities that will be needed to survive and win in this evolving industry. Highlighting internet shopping and other "new ways of shopping," The Grocers discusses how challengers such as Ocado, an internet-only retailer, will create new challenges for existing companies.
The third edition covers the extensive developments that have revolutionized the grocery trade in the last 10 years, including regional players taking over established, global brands. Moreover, it examines current issues such as retailing in a recession, the rise of the hard discounters, and increasing international competition.
"synopsis" may belong to another edition of this title.
About the Author:
Geoffrey Randall is a leading marketing consultant and Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency. Seth is a graduate of the Harvard Business School's Advanced Management Program and Randall of HBS's International Teachers Program. Together, they are expert commentators on the supermarket industry in the UK and globally. They combine scholarship and rigorous study with practical knowledge and insider awareness of an industry and a group of companies that affect the day to day lives of everyone in Britain and the developed world. Their previous works include The Grocers (1st/2nd Editions in 1999/2001) and Supermarket Wars (2005).
Review:
"This is initially a series of racy adventure stories, but beyond them it offers a hardheaded analysis of recent performance and projected trends in the retail sector." - Michael Winstanley, Business History
"The emergence and growth of the grocery business - its evolution into supermarkets, warehouse clubs, convenience stores, supercenters and discounters - with the changing consumer patterns of shopping and eating - is one of the big business stories of our time." - Kenneth Roman, Former Chairman and CEO, Ogilvy and Mather, New York
"...Authors Andrew Seth & Geoffrey Randall present an intriguing study of how this stores dominance affects the business world as a whole...very highly recommended." -Midwest Book Review
"The Grocers is a terrific story compellingly told; the growth of the world retailers is well portrayed." -Niall Fitzgerald, Chairman, Unilever plc, London
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2011
- ISBN 10 0749461047
- ISBN 13 9780749461041
- BindingPaperback
- Edition number3
- Number of pages208
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