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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series) - Softcover
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
"synopsis" may belong to another edition of this title.
Book Description:
Widely known as the most authoritative, successful and influential text in the sector
From the Publisher:
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1992
- ISBN 10 0750603291
- ISBN 13 9780750603294
- BindingPaperback
- Number of pages644
- Rating
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Strategic Marketing Management : Planning, Implementation and Control
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Elsevier Science & Technology Books
(1992)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann
(1992)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Paperback
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001738443
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd 10/02/1992
(1992)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750603294
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd
(1992)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL5618944
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd
(1992)
ISBN 10: 0750603291
ISBN 13: 9780750603294
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL5689912
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd
(1993)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Une ou plusieurs pages légèrement déchirées. Pages cornées. Couverture différente. Edition 1993. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. One or several slightly torn pages. Dog-eared pages. Different cover. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-497-739
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd 10/02/1992
(1992)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
Quantity: 2
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750603294
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Strategic Marketing Management: Planning, Implementation and Control
Published by
Butterworth-Heinemann
(1996)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Seller Inventory # 9601559
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Strategic Marketing Management: Planning, Implementation and Control
Published by
Butterworth-Heinemann Ltd
(1994)
ISBN 10: 0750603291
ISBN 13: 9780750603294
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Seller Inventory # 9461972
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd
(1994)
ISBN 10: 0750603291
ISBN 13: 9780750603294
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. Seller Inventory # 9613048
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