5-Star Programming and Services for Your 55 Library Customers (Ala Programming Guides) - Softcover

Mates, Barbara T.

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9780838908433: 5-Star Programming and Services for Your 55 Library Customers (Ala Programming Guides)

Softcover

ISBN 10: 0838908438 ISBN 13: 9780838908433

Publisher: ALA Editions, 2003

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Every seven seconds, a baby boomer turns 50. So...who makes up the fastest-growing segment of potential library users? As the population approaches 55 and above, libraries are faced with an untapped opportunity to serve a consistently underserved population. As she explains the ins and outs of planning, developing, marketing, and funding successful programs and services to the graying population, longtime outreach and access advocate Barbara Mates demonstrates how libraries can benefit from providing top-notch programs and services for older adults. The latest in the ALA Programming Guides Series, this comprehensive resource gets to the heart of what seniors need and want--from continuing education to recreation--and how to reach out to homebound seniors. Packed with ideas for films and music, computers and the Web, genealogy, reading, using adaptive and assistive devices, and more, this is the one-stop guide for serving the needs of library customers as they move into the second half of life!

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About the Author:

Retiring after 25 years as the head of the Ohio Library for the Blind and Physically Disabled, Barbara T. Mates now works as an independent consultant specializing on topics related to senior services and accessibility options for persons with disabilities. She is a longtime member of ALA s Association for Specialized and Cooperative Library Agencies (ASCLA), having served as the association president in 2007 2008, and she chaired ALA s 2010 Schneider Family Book Award Committee. Mates has presented numerous papers and workshops across the country, and she is the author of 5-Star Programming and Services for Your 55+ Library Customers (ALA, 2003); Computer Technologies to Aid Special Audiences, which appeared in Library Technology Reports in 2004; and Assistive Technologies for Today s Libraries, for American Libraries (2010). In 2001 Mates received the prestigious Francis Joseph Campbell Award. In 2010 she received the ASCLA 2010 Exceptional Service Award for her advocacy on behalf of persons with disabilities and older adults in regards to library services as well as within the ALA infrastructure.

From Booklist:

As the population ages, libraries need to enhance their efforts to reach patrons aged 55 and over. This guide includes step-by-step instructions on planning, implementing, and marketing programs seniors want while recognizing the special needs of older people caused by hearing loss, vision loss, and diminished mobility. Chapters cover programming ideas, Web sites, outreach efforts, and funding. Perhaps the most valuable sections, however, are lists of five-star programs already in use by libraries and a broad selection of sample checklists and forms. The variety of tools here will help readers find programming success. RBB
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