The Writer's Workbook - Softcover

Judith Appelbaum--who's been a columnist and reviewer for The New York Times Book Review, an editor of Harper's and the managing editor of Publisher's Weekly--is managing director of Sensible Solutions, Inc., the New York book marketing firm. Winner of the Publishers Marketing Association Benjamin Franklin Award for Lifetime Achievement, she serves on of the faculty of the Publishing Institute at the University of Denver and is a leader in industry efforts to improve royalty payments for the benefit of authors and publishers alike.

If you're like most wanna-be writers, odds are your main concern is forcing yourself to finish the first draft - and I don't mean the one the barman hands you on the dot of 5 p.m. Well, forget it for a moment and chomp on this one: whether it's your first book or just your most recent, it's not going anywhere unless it's avidly marketed. And such is the nature of the business right now; authors who don't take an active role in marketing their works might as well be typing on an empty platen.Fortunately, the Wilter's Workbook outlines all the gritty details you'll need to know if you want to help your publisher sell your book. Even those who regard the entire sales process with an attitude normally reserved for bedbugs will find this guide readable, useful and richly informative.Originally issued in 1980, the Wilter's Workbook is packed with the tactical how-to's of dealing with your editor, the subrights department, various promotional media and the potential sources of major sales. Presented in a direct and gentle style that respects you as an author, it compels you to clarify who it is you're actually writing for. And that's something you should really think about before you finish that first draft. -- From Independent Publisher