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Essential Marketing Concepts and Frameworks, 3rd Edition - Softcover

 
9780979003936: Essential Marketing Concepts and Frameworks, 3rd Edition
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This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

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  • PublisherBrightstar Media, Inc.
  • Publication date2008
  • ISBN 10 0979003938
  • ISBN 13 9780979003936
  • BindingPaperback
  • Edition number3
  • Number of pages88
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Chernev, Alexander
Published by Brightstar Media, Inc. (2008)
ISBN 10: 0979003938 ISBN 13: 9780979003936
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.65. Seller Inventory # G0979003938I3N00

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Alexander Chernev
Published by Brightstar Media, Inc. (2008)
ISBN 10: 0979003938 ISBN 13: 9780979003936
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Book Description paperback. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. Seller Inventory # 4BQGBJ00S5ZD_ns

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