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What decides elections? Is it the national economic condition, voters’ partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes―all while inviting students to join in the conversation.

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About the Author:

Stephen C. Craig is professor of political science at the University of Florida, as well as director of the university’s graduate program in Political Campaigning. He is author of The Malevolent Leaders: Popular Discontent in America; editor of Broken Contract? Changing Relationships between Americans and Their Government; co-editor of After the Boom: The Politics of Generation X; Ambivalence and the Structure of Political Opinion; Ambivalence, Politics, and Public Policy; and has published numerous book chapters and articles in professional journals. Craig has worked extensively with both academic and political surveys and continues to conduct polling and focus-group research for clients in Florida and elsewhere.

Review:
The Electoral Challenge is essential for students, teachers, and journalists interested in learning more about how electoral dynamics influence political campaigns. Each chapter effectively connects up-to-date academic research from top scholars in the field with practical experience from political consultants. The book engages students in a diverse, constructive, and contextualized dialogue over how political campaigns inform our democratic system. It is a great text for anyone teaching political campaigning. --Michael J. Brogan, Rider University

Stephen Craig has compiled an impressive collection of chapters in this fantastic book. The chapters provide a broad, yet thorough, coverage of the literature ranging from campaign effects to money in politics. Students regularly said this book was the most interesting and helpful for understanding the connection between political science theories and real-life politics. A must have for undergraduate classes dealing with elections and voting! --Andrew Garner, University of Wyoming

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