Items related to The Inscrutable Shopper (The Consumer Behavior Collection)
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
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About the Author:
Stella Minihan Australia Senior Lecturer, Graduate Business School; Deakin University Sean Sands Australia Professor; Monash University Carla Ferraro
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- PublisherBusiness Expert Press
- Publication date2011
- ISBN 10 1606491717
- ISBN 13 9781606491713
- BindingPaperback
- Number of pages162
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The Inscrutable Shopper (The Consumer Behavior Collection) by Stella Minihan, Sean Sands, Carla Ferraro [Paperback ]
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When Consumption Falters: Strategies for Sustainable Growth
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