The Marketing Over Coffee Playbook: Now with More Wins and Wrecks! - Softcover

10 Reasons Why You Should Buy the MoC Playbook NOWUse our Wins to up your marketing game, and witness the Wrecks to avoid our failures1. MoC Shaming: Stuff You KNOW Should Do[also known as: Seriously, if you're not doing this...]You can use the Playbook your "Get it Done" list with easy-to-follow instructions for you or your staff:·Social Media ROI You Can't Beat: Get on This Train NOW·Email Vendor Flame-outs: Must Dos & File Transferring Hacks·Purge These B2B Emails·SEO: It's Always Back to the Basics·Prepping for the New SEO (yup, at the same time as SEO Basics)·EVERYTHING in Chapter 3: How to Use Google Tools 2. Things You Always Suspected, But Never Could ProveDon't waste your time questioning this wisdom - just use it.·Why Wikipedia is Unhackable·If it Breathes, it's Qualified·The Velvet Rope Community: Dark Social3. Stuff So Good, We Almost Didn't Publish It100% You Should Try:·Pinterest Audience Targeting·Facebook Marketing Retargeting for Massive ROI·Put a Wheel on It (aka A Shortcut to Trade Show Success)4. Stuff That Could Make You a Marketing SuperHeroOk, maybe just a hero or heroine. But this stuff is not hard, and could pay off big:·Advertising on Pandora·How to Get Free Reconnaissance on Your Prospects' Solution Use·AI: Marketing Stuff You Can Do (Cheaply) Right Now5. Stuff That's Useful and/or Cool, But Defies CategorizationBecause everyone goes grocery shopping, right?·So Kid, You Want to Market?·How to Predict the (Likely) Death of Your App·Insider Produce Shopping Tip6. Christopher S. Penn Experiment ResultsDon't miss the creativity and results of a marketing star, the cold-eyed realism of a data analyst, and the "get-it-done" of a technologist, all in one mere mortal: MoC Co-Host Christopher S. Penn. Just some of the test info he's shared on MoC:·How the 3-Link B2B Email Works·Twitter 'Just In Case' Experiment·Artificial Intelligence (AI) PR Release·Recycling Content via Social Media: Does it Work?·Visual Recognition: Scanning 10K Instagram posts for 3¢7. Lists, Charts, Tables and (G-Rated) PhotosBecause a marketing book can't scream "I Am Useful!" without these time-saving formats:Charts, Tables & (G-Rated) Photos·Visual Goal Management Chart: A Live Sample·Facebook Messenger Bot Chat Transcripts·Virtual Reality (VR) photo of the Bonnie Lea Farm·Annie, the Black Lab, via Prisma·The Quadrant Review: Web Site Productivity8. Interviews: Not Transcripts, Just The Useful StuffWe did the work so you don't have to: 16 interviews boiled down to only the pearls of wisdom:Marketing Visionaries·Seth Godin, Simon Sinek, David Meerman Scott and moreMarketing Luminaries·Bitly, ChiefMarTech.com, FOMO.com, HubSpot, Kettle & Fire, Rapid7Social Media, PR & Alternative Media Experts·Jeremy Goldman, Tim Street, Tom WebsterCustomer Perception Virtuosos·Jay Baer, Kate Edwards, Daniel Lemin[Note: Don't miss Kate's #1 Interview Question. It's killer.]9. BONUS: Artificial Intelligence (AI) Goofs 1We used artificial intelligence to transcribe MoC podcasts into (sort of) English. The Playbook gives you the AI's crazy mistakes that almost got our editor kicked out of the library for loud, riotous laughter. Warning: You'd better have a strong bladder. Fails Include:·Chris's Stripper Names·Sex and AI·Now With More Idioms!·Now With More Proper Name Attempts!·Now With More Seth Godin!10. SAVE! Get Your Own Copy of the Galaxy-Premiere, First Edition Marketing Over Coffee's Playbook: Now with More Wins and Wrecks!NOW just $29.99!!