What's This India Business?: Offshoring, Outsourcing and the Global Services Revolution - Softcover

A global services revolution is taking the business world by storm, as India becomes the world’s back office provider. From call centers and claims processing to human resources, accounting and even legal operations, services jobs are migrating from the West to India by the thousands each year. Whether you are a Fortune 500 CEO or a project manager, a pharmaceutical researcher or leading your company’s business development efforts, the competitive edge India offers is key to transforming your business--responsibly and effectively—and creating the market advantage you need to succeed.

While cost reduction is often the initial goal of "offshoring," What’s This India Business? demonstrates clearly its real value: increased quality and greater effectiveness. Rich in examples and expert advice, this nuts-and-bolts insider’s guide shows what it takes to surge ahead of market trends, build a sustainable new business model, and unleash the power of Indian businesspeople to gain an advantage for your business and the international economy as well. You’ll learn to identify the essential qualities in a potential Indian business partner, to negotiate successfully and tackle corporate responsibility, and to face the future with confidence.

Paul Davies takes you behind the scenes to show you how to select the right partner for your company from the myriad of Indian businesses that all seem to present a similar face to the West. He draws on his own front-line experiences developing business partnerships in India to take you step-by-step through the planning and implementation stages, exposing the hidden costs and benefits, and carefully steering you away from the inherent dangers in offshoring.

Managing Director of Onshore Offshore Ltd, a consultancy providing advice on offshoring and outsourcing.