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Published by Brand: Crown Business, 2006
ISBN 10: 0767920562ISBN 13: 9780767920568
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.Rapailles breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes-the Culture Code-are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. Whats more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do.Rapaille has used the Culture Code to help Chrysler build the PT Cruiser-the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folgers coffee - one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and LOréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes-ranging from sex to money to health to America itself-to give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
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Published by Brand: Crown Business, 2006
ISBN 10: 0767923634ISBN 13: 9780767923637
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. 2. As Robert Shillers new 2009 preface to his prescient classic on behavioral economics and market volatility asserts, the irrational exuberance of the stock and housing markets has been ended by an economic crisis of a magnitude not seen since the Great Depression of the 1930s. As we all, ordinary Americans and professional investors alike, crawl from the wreckage of our heedless bubble economy, the shrewd insights and sober warnings, and hard facts that Shiller marshals in this book are more invaluable than ever.The original and bestselling 2000 edition of Irrational Exuberance evoked Alan Greenspans infamous 1996 use of that phrase to explain the alternately soaring and declining stock market. It predicted the collapse of the tech stock bubble through an analysis of the structural, cultural, and psychological factors behind levels of price growth not reflected in any other sector of the economy. In the second edition (2005), Shiller folded real estate into his analysis of market volatility, marshalling evidence that housing prices were dangerously inflated as well, a bubble that could soon burst, leading to a string of bankruptcies and a worldwide recession. That indeed came to pass, with consequences that the 2009 preface to this edition deals with.Irrational Exuberance is more than ever a cogent, chilling, and astonishingly far-seeing analytical work that no one with any money in any market anywhere can afford not to read-and heed.
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Published by Brand: Crown Business, 1995
ISBN 10: 0812926013ISBN 13: 9780812926019
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. An invaluable resource for any manager or professional, this book offers a collection of proven, practical methods for simplifying any problem and making faster, better decisions every time.
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Published by Brand: Crown Business, 1998
ISBN 10: 0753519550ISBN 13: 9780753519554
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. "Oh, screw it, let's do it."That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globeSigning the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil CollinsFighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishmentSwimming two miles to safety during a violent storm off the coast of MexicoSelling Virgin Records to save Virgin AtlanticStaging a rescue flight into Baghdad before the start of the Gulf War . . .And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
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Published by Brand: Crown Business / Times Books, 2000
ISBN 10: 0812929012ISBN 13: 9780812929010
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. A wide-ranging look at the allure and changing significance of work.With seductions, misunderstandings, and misinformation everywhere, this immensely readable book calls for a new contract--with ourselves.Drawing from history, mythology, literature, pop culture, and practical experience, Ciulla probes the many meanings of work or its meaninglessness and asks:Why are so many of us letting work take over our lives and trying to live in what little time is left?What has happened to the old, unspoken contract between worker and employer?Why are young people not being disloyal when they regularly consider job-changing?Employers can't promise as much to workers as before. Is that because they promise so much to stockholders?Why are there mass layoffs and "downsizing" in a time of unequaled corporate prosperity? And why are the most common lies in business about satisfactory employee performance?The traditional contract between employers and employees is over. This thoughtful and provocative study shows how to replace it by the one we make with ourselves.
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Published by Brand: Crown Business, 2001
ISBN 10: 0767904338ISBN 13: 9780767904339
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. From the acclaimed Vanity Fair and GQ journalist-an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apples future survival in todays roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.
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Published by Brand: Crown Business, 2003
ISBN 10: 1400048311ISBN 13: 9781400048311
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. How did Kevin OConnor help create DoubleClick, the innovative marketing technology company.two software companies.dozens of products.and now the disappearing DVD, a product that will turn the home video market on its head?Sheer brilliance? While OConnor is very smart indeed, he credits his success to applying Thomas Edisons famous saying that genius is one percent inspiration and ninety-nine percent perspiration. In other words, the breakthrough product or service that is the result of sheer genius alone is the exception.Great ideas that form the basis of new companies or that can make a hero of someone toiling in the corporate world are within reach of us all.But wait, says OConnor, ideas are cheap. Just as important is doing something with them-a process that will turn the best ideas into something that people need. In other words, OConnor argues convincingly, innovation can be systematically forced.The Map of Innovation is OConnors step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries. Too often, people trying to innovate focus on things that dont matter or waste their time trying to find answers to questions that cant be answered. OConnor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people. With Kevin OConnor, the proof of the value of methodical innovation is in the pudding. He helped start companies that have employed thousands of people and created billions in shareholder value.Anyone can get lucky once, but for success to strike three times and to include many successful products, there has to be a method and map, and any company, big or small, working on any product or service can benefit from OConnors time-tested tactics.
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Published by Brand: Crown Business, 2013
ISBN 10: 0307886670ISBN 13: 9780307886675
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. 7/14/13. In the bestselling tradition of Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.In The Chaos Imperative, organizational expert and bestselling author Ori Brafman (Sway, The Starfish and the Spider) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.
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Published by Brand: Crown Business, 2001
ISBN 10: 0812933109ISBN 13: 9780812933109
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Eight true stories show that Leaders today arent just bosses, theyre self-starters who take charge even when they havent been given a charge. Upward leaders get results by helping their superiors lead. They make sure that good ideas dont die on the vine because a bosss understanding doesnt reach down deep enough into the organization. Upward leadership assures that advice arrives from all points on the corporate compass, not just from the top down. And it applies at every level: Even CEOs need to learn about leading up because they ultimately answer to their boards.In Leading Up, Michael Useem offers instructive accounts of this vital and unexplored facet of leadership. Drawing on the extraordinary experiences of real people, Useem shows us what happens when those not in charge rise to the challenge, and also what happens when those who should step forward fail to do so:* Civil War generals openly disrespected and frequently misinformed their commanders in chief, with tragic consequences for both sides.* COO David Pottruck learned how to lead with his superiors at Charles Schwab & Co. in order to radically change Schwabs core business.* Had he been able to convince his superiors of the dire situation in Rwanda, United Nations commander Roméo Dallaire might have prevented the genocide that claimed 800,000 lives.* The CEOs of CBS, Compaq, and British Airways concentrated on leading down when they needed to lead up to their boards, too. The result: All three were fired.* U.S. Marine Corps general Peter Pace reconciled conflicting priorities while reporting to six bosses with varying agendas by keeping all of them informed and challenging them when necessary.* Mount Everest mountaineers admitted they might have protected themselves and others from harm during a fateful ascent if only they had questioned their guides flawed instructions and decisions.* Even in government, representatives often need to first strike a deal, then lead their bosses to embrace it, as examples from the United States and Argentina illustrate.* No one ever had a tougher job of leading up than Old Testament prophets Moses, Abraham, and Samuel, who interceded with the ultimate authority.Leading up is not the same as managing up. Managing up is running the office; leading up is taking the reins and exceeding whats expected. As hierarchies everywhere shed much of their rigidity, upward leadership at all levels becomes more possible-and more necessary. Leading Up is a call to action. It asks us to build on the best in everybodys nature, and it offers a pragmatic blueprint for doing so.
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Published by Brand: Crown Business, 2004
ISBN 10: 0609610880ISBN 13: 9780609610886
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. The best minds in business-at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example: Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs. The profit zone and how to tell if a business is in one. The skill of turning an idea or invention into a product that solves a problem for a market. Merging the need of business to produce and grow with the environment so they are both sustained. The latest thinking in marketing about branding, pricing, reversing a products life cycle, and turning what has become a commodity into a specialty. And much more.
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Published by Brand: Crown Business, 1998
ISBN 10: 0812928792ISBN 13: 9780812928792
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 1. What's the number one item on every company's agenda?Profitable Growth.Every Business Is a Growth Business is your one-stop guide to making profitable growth happen. It's a radical and refreshing source of ideas, inspiration, and common sense, all based on the unparalleled experience and access of Ram Charan and Noel Tichy.Charan and Tichy have worked with some of the world's leading executives--people such as Jack Welch of GE, Eckhard Pfeiffer of Compaq, Larry Bossidy of Allied Signal, John Reed of Citigroup, Dick Brown of Cable & Wireless, Alex Trotman and Jacques Nasser of Ford, and the senior management of Coca-Cola--who have transformed their companies into profitable growth machines. Every Business Is a Growth Business is a distillation of what the authors and these unique leaders have learned about profitable growth:If your business isn't growing sustainably and profitably, it's dying.Any business can grow profitably. There is no such thing as a mature business.A company grows because growth is in the corporate mindset, created by the company's leaders.The mindset of growth starts at the top, but it must reach all the way to the bottom.Sustainable growth is profitable and capital-efficient."Broadening your pond," changing your company's genetic code, developing a growth strategy from the outside in, and other unique ideas.Every Business Is a Growth Business includes inside accounts of how GE Medical, Allied Signal, Compaq, Citibank, Reynolds and Reynolds, Praxair, and GE Capital developed profitable growth strategies. It includes "The Handbook for Growth," a highly practical guide that will be an immense help as you and your team develop your company's profitable growth strategy.
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Published by Brand: Crown Business, 1997
ISBN 10: 0812963911ISBN 13: 9780812963915
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.
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Published by Brand: Crown Business, 2002
ISBN 10: 0609610066ISBN 13: 9780609610060
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. Wouldnt it be great to have the financial freedom to do whatever you want? Wouldnt it be better if you could also have the time to do it?Most of us would answer a resounding yes to those questions. For many people, the goal of making money is not the accumulation of wealth for wealths sake; instead, the goal is to have enough money to do the things were passionate about. But very few people have a lot of money and the time to enjoy it.Michael LeBoeuf knows how to obtain both-and he wants to teach you. LeBoeuf shows that there are only four things people need to know about money: how to make it, how to save it, how to invest it, and how to enjoy it. But most people never figure out how to do all four, although almost anyone can. The key to doing so lies in applying a simple principle called LeBoeufs Law: Invest your time actively and your money passively. Based on LeBoeufs Law, The Millionaire in You offers ten strategic choices designed to maximize your time and money:* Live the life you want instead of the life others expect.* Stack the odds in your favor instead of against you.* Be a supersaver instead of a big spender.* Increase the market value of your time instead of working long hours.* Do less better instead of trying to do it all.* Capitalize on the unexpected instead of being derailed by it.* Own the market instead of trying to beat the market.* Limit your losses instead of letting bad luck ruin you.* Listen to those who know instead of those who sell.* Do it now instead of regretting it later.LeBoeuf is living proof that this strategy can work. He is a former business professor who retired in 1989 at the age of forty-seven and is living off of his accumulated wealth. He didnt inherit a dime, and hedidnt get serious about achieving financial freedom until he was thirty-five. This book is intended to help you do what hes done before youre too old to enjoy the money youve earned or invested.
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Published by Brand: Crown Business, 1998
ISBN 10: 0812929845ISBN 13: 9780812929843
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans.This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling.Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management.Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time.Toy Wars is filled with many colorful characters, including:Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakersMighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenonMattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusaderHasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuringLarry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goalsRich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
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Published by Brand: Crown Business, 1998
ISBN 10: 0761512721ISBN 13: 9780761512721
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. NOTE: THE HARDBACK IS THE FIRST EDITION. Most college courses assign the second edition which is more current and available in paperback or Kindle versions. Imagine that you're a member of a venture capital group of a decision-making body inside a fast-growing company. Everyday, new business projects and ideas are hurled your way. Some are trash, some are solid gold. How do you know the difference?In this ground-breaking book, a top-level manager reveals the methodology used by the movers and the shakers in Silicon Valley to decide what's a "go" and what's a "no."The amazing thing about this go-or-no approach is that it is both fast and extremely effective. Knowing this simple process will make you a much more effective decision maker. You will be able to apply it to a whole variety of important situations:* Deciding if your idea is viable before you present it to your colleagues* Assessing if a new profit center is going to succeed* Putting your entrepreneurial ideas to the acid test before you risk your life savings* Improving a good idea by making sure every aspect of it is tightly planned* Assessing investment opportunities, based on the criteria in this book* Creating business plans that will wow your audienceThe Silicon Valley Way is your powerful entry into the mind-set of the most powerful and successful business leaders of today. They have amassed fortunes and built empires by knowing which questions to ask. Now, so can you.What Silicon Valley Insiders Are Saying:"Elton Sherwin captures the essence of entrepreneurship that made Silicon Valley America's #1 exporter."-- The Honorable Susan Hammer, mayor of San Jose"Concise, insightful, well written. I wish I had read it before I started my third company."--Kay Brown, president, PREMIER Biosoft International"Here are the up-to-date, proven checklists for your baseline business plan. . . . Real-life, practical advice shines through the chapters. You'll have more time and energy for creating and building your new business."-- Marketta Silvera, founder, president, and CEO, Pilot Network Services, Inc."Elton Sherwin gives us what no other business book provides: the business planning of Harvard and Stanford MBAs in a simple, usable form"-- James M. Coughlin, vice president and general manager, StarTemps, Inc.About the AuthorElton Sherwin spent over 30 years in the tech industry: starting at IBM, moving to Motorola and spending the last 15 years as a venture capitalist.A UC Berkeley graduate in Political Science, he holds eight patents and has served on the board of directors of over a dozen startups.Elton is an authority on the economics of innovation and climate change. He is an occasional guest speaker at Stanford University on energy policy and entrepreneurship.The Silicon Valley Way is used by entrepreneurs and university programs around the world and is sometimes called "The Start-up bible."In 2010 he authored his second book Addicted to Energy - A Venture Capitalist's Perspective on How to Save our Economy and Our Climate. Elton is currentlythe Executive Director of The Carbon Zero Institute which is dedicated to helping stop the increase of atmospheric CO2 by mid-century.Entrepreneurs and executives from around the world consult with Elton for advice on sustainability, innovation, business planning, marketing and strategy. He also has a unique ability to apply business principles to complex public policy and non-profit issues.
Published by Brand: Crown Business, 2000
ISBN 10: 0812932153ISBN 13: 9780812932157
Seller: Ergodebooks, Houston, TX, U.S.A.
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Hardcover. Condition: Good. In the 1990s, all eyes turned to the momentous changes in Russia, as the world's largest country was transformed into the world's newest democracy. But the heroic images of Boris Yeltsin atop a tank in front of Moscow's White House soon turned to grim new realities: a currency in freefall and a war in Chechnya; on the street, flashy new money and a vicious Russian mafia contrasted with doctors and teachers not receiving salaries for months at a time. If this was what capitalism brought, many Russians wondered if they weren't better off under the communists.This new society did not just appear ready-made: it was created by a handful of powerful men who came to be known as the oligarchs and the young reformers. The oligarchs were fast-talking businessmen who laid claim to Russia's vast natural resources. The young reformers were an elite group of egghead economists who got to put their wild theories into action, with results that were sometimes inspiring, sometimes devastating. With unparalleled access and acute insight, Chrystia Freeland takes us behind the scenes and shows us how these two groups misused a historic opportunity to build a new Russia. Their achievements were considerable, but their mistakes will deform Russian society for generations to come.Along with a gripping account of the incredible events in Russia's corridors of power, Freeland gives us a vivid sense of the buzz and hustle of the new Russia, and inside stories of the businesses that have beaten the odds and become successful and profitable. She also exposes the conflicts and compromises that developed when red directors of old Soviet firms and factories yielded to -- or fought -- the radically new ways of doing business. She delves into the loophole economy, where anyone who knows how to manipulate the new rules can make a fast buck. Sale of the Century is a fascinating fly-on-the-wall economic thriller -- an astonishing and essential account of who really controls Russia's new frontier.
Published by Brand: Crown Business, 1998
ISBN 10: 0812930355ISBN 13: 9780812930351
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. 1st Pbk. Ed. Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.From the Hardcover edition.
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Published by Brand: Crown Business, 2004
ISBN 10: 1400049644ISBN 13: 9781400049646
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, There must be a pony in here somewhere! -From the PrologueIf youre wondering what happened after a company without assets acquired a company without a clue, as Kara Swisher wryly writes, its time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the mergers aftermath and also looks forward to what is coming next.It certainly has not been a pretty picture so far-with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, It is hard not to feel a bit queasy about the whole sorry mess.It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next.For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future-maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it the end of the beginning of the digital revolution. By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened-and what is happening now-at AOL Time Warner.To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives-Steve Case, Jerry Levin, Bob Pittman-as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame.More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future.Swisher narrates human foible and brilliance, a train-wreck tale brightened by plenty of personality-including her own, sparkling through in laugh-out-loud observations on almost every page. -Boston GlobeSwisher displays a finely honed hogwash detector and maps AOLs inevitable fall with the perfect amount of cynicism and whimsy. -NewsdaySwisher delivers a readable account of the gigantic merger and why it didnt work. She mixes in distinc.
Published by Brand: Crown Business, 2005
ISBN 10: 1400048656ISBN 13: 9781400048656
Seller: Hafa Adai Books, Plainfield, IL, U.S.A.
Book
Condition: very good.
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Published by Brand: Crown Business, 1998
ISBN 10: 0812929357ISBN 13: 9780812929355
Seller: Hafa Adai Books, Plainfield, IL, U.S.A.
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Condition: very good.
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Published by Brand: Crown Business, 1998
ISBN 10: 0812929918ISBN 13: 9780812929911
Seller: Ergodebooks, Houston, TX, U.S.A.
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Softcover. Condition: Good. In Boom and Bust in the American Century, James Grant tells why the financial prosperity of the 1990s is destined to collapse. This is a book about cycles of optimism and pessimism, of bull markets and bear markets, and of orthodoxy and heresy. Boom and Bust in the American Century is sophisticated financial writing by a gifted author and analyst at the top of his form.
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Published by Brand: Crown Business, 2004
ISBN 10: 1400050006ISBN 13: 9781400050000
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: Crown Business, 2005
ISBN 10: 1400080932ISBN 13: 9781400080939
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: Crown Business, 2005
ISBN 10: 1400049725ISBN 13: 9781400049721
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: Crown Business, 2002
ISBN 10: 0609609297ISBN 13: 9780609609293
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: Crown Business, 1999
ISBN 10: 0812931181ISBN 13: 9780812931181
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: Crown Business, 2000
ISBN 10: 0812932676ISBN 13: 9780812932676
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: Crown Business, 1999
ISBN 10: 0812931734ISBN 13: 9780812931730
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: Crown Business, 1999
ISBN 10: 0812928520ISBN 13: 9780812928525
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: Crown Business, 2002
ISBN 10: 0609609505ISBN 13: 9780609609507
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.